Blog Posts
Do You Need a Google Ads Expert? Here’s What to Look For
You’ve been running ads. The clicks are coming in—but conversions? Not so much. Or maybe your last agency promised the moon and left you with a bloated ad account and a bunch of low-quality leads. So now you're wondering: Do I actually need a Google Ads expert, or can...
SEO vs PPC: Which One Delivers Better ROI?
If your campaigns are bringing clicks but not conversions—or worse, no visibility at all—you’re probably asking the same question as thousands of other decision-makers: SEO vs PPC, which one actually delivers the better ROI? Spoiler: the answer isn’t “just do both.”...
How to Create A Winning Content Marketing Strategy: 7-Step Guide
Most content marketing strategies don’t actually work. Not because content isn’t powerful, but because the strategy behind it is weak, vague, or simply non-existent. If you’ve poured money into blogs, social posts, or ad creatives without seeing real results, you’re...
PPC Advertising on Google: How It Works & What It Costs
If you’ve ever run Google Ads and felt like you were paying for clicks, not customers—you’re not alone. PPC advertising on Google can be incredibly effective, but only when it’s built on strategy, not guesswork. Let’s set the record straight: it’s not just about...
How to Do Keyword Research in SEO: A Beginner’s Guide
What if keyword research wasn’t just about stuffing terms into a page or chasing high-volume keywords like everyone else? The truth is, most people doing SEO miss the point entirely. How to do keyword research in SEO isn't just about getting more traffic — it’s about...
Google Analytics Setup: A Full Step-by-Step Guide
Ever feel like you're making digital marketing decisions in the dark? You’re not alone. Many businesses pour money into ads, SEO, and content —yet have no idea what’s actually working. A proper Google Analytics setup changes that. It gives you the visibility you need...
How do Google Ads Work: Understanding the Algorithm
Most ads don’t fail because of bad design. They fail because they never stood a chance in Google’s algorithm. And, above all, they fail because of the unanswered question: How do Google ads work? If you’ve been pumping money into Google Ads without seeing qualified...
How to Choose the Best SEO Services for Your Business
Ever felt like SEO services all sound the same — promising the moon but delivering a pile of jargon? You're not alone. The truth is, choosing the best SEO services for your business isn't just about finding a provider with good reviews. It's about knowing what...
![Is the Cost of Google Ads Worth It? [Answered]](https://thedotgoogle.com/wp-content/uploads/sites/3/2025/03/Is-the-Cost-of-Google-Ads-Worth-it-The-DOT-Google-400x250.jpg)
Is the Cost of Google Ads Worth It? [Answered]
Is the cost of Google Ads really worth it—or are you just burning cash on clicks that don’t convert? It’s a fair question. You’ve probably heard both sides: some swear by the instant traffic, and others feel stuck in a money pit. Here’s the truth—Google Ads can work...
![7 Google My Business Profile Optimization Tips [2025]](https://thedotgoogle.com/wp-content/uploads/sites/3/2025/03/Google-My-Business-Profile-Optimization-The-DOT-Google-400x250.jpg)
7 Google My Business Profile Optimization Tips [2025]
What if showing up on Google wasn’t just about having a website? Most businesses assume their site is doing all the heavy lifting — but if your Google My Business Profile optimization is lacking, you’re likely missing out on high-intent local traffic that’s ready to...