Client Overview:
- Industry: Hospitality
- Location: Dubai, UAE
- Type of Business: Restaurant and Sports Bar
- Challenges: The client was struggling to bring more foot traffic to their restaurant and sports bar.
Objective:
The primary goals were to:
- Increase foot traffic
- Boost online and phone reservations
Key Performance Indicators (KPIs):
- Online and phone reservations
- Foot traffic
Strategy:
To meet these goals, we implemented a combination of:
- Campaign Types: Search Campaigns and Performance Max
- Target Audience: People in Dubai with a good income and high status, typically individuals looking for upscale dining and entertainment options
- Ad Creatives: Standard creatives were used with no special modifications
- Budget: The monthly budget was set at 3,600 AED
Implementation:
- Timeline: The campaign ran for three months
- Landing Pages: Separate landing pages were created for each event, with dedicated campaigns for each event type.
- Optimization Techniques:
- Conducted a thorough audit of the client’s existing Google Ads account
- Fixed several issues related to campaign settings and structure
- Paused all underperforming campaigns that were costing too much without delivering conversions
- Created new, manually managed campaigns focusing on search intent to attract highly relevant audiences
- Once the campaigns hit the threshold of learning and started driving high-quality leads, we transitioned to AI-managed campaigns to maximize results
- Shifted focus from general conversions to “Store Visits” conversions to specifically drive more foot traffic
- Optimization was done every 72 hours, weekly, and monthly to ensure continuous improvements
Results:
- Campaign Metrics:
- Reduced Cost/Conversion by 88.9%
- Increased conversion rate by 399.18%
- Achieved a total of 512 store visits within three months
- Comparison:
- Avg Conversion Rate: Increased from 2.44% to 9.74%
- Avg Cost/Conversion: Reduced from 78.89 AED to 8.72 AED
- Maximum Avg Weekly Cost/Conversion: Reduced from 178.77 AED to 48.31 AED
- Minimum Avg Weekly Cost/Conversion: Reduced from 38.29 AED to 2.32 AED
- Store Visits: Grew from zero to a total of 512 store visits, with an average Cost per Store Visit of 23.04 AED
Impact on Revenue:
The business saw a significant increase in foot traffic and reservations, which positively impacted their revenue and overall profitability.
Conclusion:
The restaurant went from spending large amounts on Google Ads with little to no results to turning Google Ads into their main media buying platform, driving consistent and significant foot traffic.
Potential for Scaling:
The business is now planning to create new events and expand its service offerings with confidence, knowing they can effectively drive the desired results through Google Ads.
Want to drive more foot traffic and boost reservations? Book a consultancy session now, and let us show you how we can replicate this success for your restaurant!